Werkleray

Tervetuloa!

Werkleray

Suomi
werkleray@gmail.com
Luotsinkatu 4F
26100 Rauma
Suomi
Werkleray on pieni perheomistuksessa oleva designstudio, joka sijaitsee Varsinais-Suomessa. Yhdistämme luomu- ja/tai kierrätettyjä materiaaleja graafisiin, ajattomiin ja monipuolisiin kuoseihin, jotka sopivat sekä lapsille että aikuisille. Werkleray luo kangaskuoseja, joita painetaan paikallisesti Tampereella kaksinkertaisesti interlock-neulotulle luomupuuvillatrikoolle. Tällä hetkellä lisäämme lastenvaatemallistoa kokonaan valmistettua Suomessa myös ja saatavissa täältä, erityisliikkeistä sekä tilauksesta. Rakastamme luomumateriaaleja, neutraaleja värejä, yksinkertaisia kuoseja, leikkisää ja omituista tyyliä sekä vaatteita, jotka sopivat erilaisiin tilaisuuksiin, ovat helppokäyttöisiä ja helppohoitoisia. Tavoitteenamme on luoda tekstiilituotteita perustuen kestävyyden, luonnonvarojen taloudellisen käytön, kierrätyksen ja ekologisuuden periaatteisiin sekä pitää tuotantologistiikan lyhyenä ja olla lähellä meidän valmistajia ja asiakkaita. Työskentelemme innostamaan enemmän ihmisiä valitsemaan luomumateriaaleja ja luomaan.
Yritys
Kuka tai ketkä ova kaupan takana ja mistä idea siihen lähti? 
My name is Liuba, and I am currently the designer behind the WERKLERAY. The idea was born when I wanted to sew clothes and textile accessories for my kids and my friends’ kids, but couldn’t find fabrics, neutral, minimalistic, graphic, easy to combine with each other. So I started hand printing them first. I taught myself to pattern making, digital graphic work, screen printing, sewing. I launched WERKLERAY organic fabrics and clothing brand for big and small after I found a printing company who has an incredible and unique organic base product for digital print, perfect for clothes, which makes sewing so easy and gives great results.
Montako ihmistä yrityksessänne työskentelee? 
WERKLERAY has two more part-time assistants for sales events, but I hope we will soon be able to add more team members.
Mitkä ovat olleet toimintanne kohokohtia? 
Each and every positive comment about our products and welcoming attitude towards exceptional quality of our fabrics.
Millä tavalla pyritte parantamaan ympäristön ja ihmisten hyvinvointia? 
WERKLERAY offers organic materials. Our clothing is a good example that sewing does not have to be complicated, and we wish to inspire more people to do it themselves, and think more about fast vs. slow fashion. Sharing our passion for organic quality and the role of creativity and DIY sewing projects is something we believe is very important for people and environment.
Onko teidän pitänyt luopua jostakin kestävämmän ja vastuullisemman toimintatavan vuoksi? 
In a world of so many opportunities we constantly give up something to do/be something. I wish we could have more different fabric qualities, like woven cotton, or heavy fabric, but the production facilities (digital print) does not comply with the requirement to print on base fabric of organic provenance, or is currently financially out of reach, so we have to turn down customer demands who would wish to buy our designs on cotton or heavy cotton. There is a solution to this, but it will take a bit time to implement it (screen print), and which may affect our pattern range.
Mikä on yrityksenne tulevaisuuden visio? 
Creating a lifestyle textile brand based on principles of local production, use of organic materials and promotion of creativity and DIY sewing, as well as keeping close contact to customers.
Mikä on mottonne? 
Natural, organic materials, simple playful designs, made to inspire, create and explore.
Mikä inspiroi teitä? 
Nature, crafting and drawing with kids, fashion, arts and history, travels, handcrafts of all arts.
Tuotteet ja tuotanto
Mikä tuote kuvaa teitä parhaiten ja miksi? 
Our girls dresses with mismatched sleeves. I was sewing a first batch or dresses of our different fabrics, and was not sure which extra details to add, to get a bit more edginess, accents, and character. Suddenly the different mismatching fabrics pieces just happened to lay next to each other and that was the solution: easy to implement, economical and with strong visual impact. That’s how our core design was born.
Mikä erottaa tuotteenne tavanomaisesta markettituotteesta? 
Our basic material is an expensive soft organic GOTS certified interlock double jersey, which is unique on the market. It it perfect for clothing, but should be washed with care, on gentle cycle, not tumble dried. Our clothing line is mostly entirely made of this material. Home textiles are made of natural unbleached linen, with minimal environmental impact because no fabric dyes were used in the production, except small amount of ink for screen printing.
Millä tavoilla pyritte tekemään tuotteista pitkäikäisiä? Mitä esimerkiksi tuotesuunnittelussa on otettava huomioon? 
Yes, we aim to produce long lasting products. First because our products are expensive, so we accompany each purchase with care instructions how to make them last longer, and assure that our customers get more information. Higher price combined with best quality are usually good reasons to take more care of something. Our clothes are double-sized, and fit the bigger size. If properly cared for, they withstand numerous washes and dresses turn easily to ¾ sleeve tunics. Linen fabric is also known for exceptional quality of getting smoother and more beautiful with time passing by.
Millainen on ollut paras saamanne palaute tuotteistanne? 
Our fabrics are exceptionally soft, woven and printed in Finland, and we happy to know many customers love that and come back to buy again.
Mikä toisen valmistajan tuote on mielestänne lyömätön yliveto omien tuotteidenne lisäksi? 
Bow beanie from Papu, the piece is fantastic.
Millaisia raaka-aineita ja materiaaleja suositte tuotteiden valmistuksessa? 
Organic, recycled, untreated/undyed, vegan, wherever possible.
Mitkä seikat tekevät tuotteistanne ympäristöystävällisen? 
As we mentioned earlier, our basic material is an expensive soft organic GOTS certified interlock double jersey. Home textiles are made with natural unbleached linen, with minimal environmental impact because no fabric dyes were used in the production, except small amount of ink for screen printing.
Oletteko selvillä siitä missä, kuka ja miten on valmistanut tuotteenne osat? 
We know very well how our fabric is printed and who does it. The base fabric, GOTS-certified interlock double jersey, is woven in Finland too. But we do not know personally the suppliers of GOTS-certified cotton thread, which comes from Greece. Sewing is entirely manufactured in WERKLERAY sewing studio, smoke-free and pet-free environment, packed and shipped from Rauma, Finland.
Miten pakkaatte tuotteenne? 
WERKLERAY takes care of each purchase and accompanies each order with all the necessary information, giving each parcel a personal touch, so that our customers feel that we keep close and appreciate every one of them. But of course we develop, and think about what we can improve, and happy for any constructive feedback.
Millaisia vaihtoehtoja suositte tuotteiden kuljettamisessa? 
We use mailing services of posti.fi for our online orders.
5 vinkkiä joita voisitte antaa kestävämmästä elämäntavasta kiinnostuneille? 
Taking care of what we have, repairing, mending clothes, being reasonable how many things do we really need. Knowing better what we buy. If possible, buying local, for example going to local markets. Getting more involved into the community life, be it a school volunteering, or co-organizing activities with other people. Having a creative outlet.