Modéerska Huset

This is where to find that special garment that you and your child will adore! Fashion for little fantasizers! Organic for all children 0-7 years old.

Modéerska Huset

Ruotsi
jenny@modeerskahuset.se
Ostindiegatan 16
41465 Göteborg
Ruotsi
Modéerska Huset's very first organic children's wear collection was launched in Gothenburg Sweden in 2011 by Jenny Modéer. Jenny is a single mother to two girls, a black cat and a Boston terrier puppy. Jenny loves to draw and this is where it all began. All the patterns are drawn by hand by Jenny, usually late at night from her kitchen table after putting her girls to sleep....
Patterns and color, imagination, playfulness and freedom are her key words.
Yritys
Kuka tai ketkä ova kaupan takana ja mistä idea siihen lähti? 
My name is Jenny Modéer and I'm the woman behind Modéerska Huset. I started this project as a sort of experiment back in 2011. I loved drawing and making patterns and thought my naive style should be suitable for children's wear.
Montako ihmistä yrityksessänne työskentelee? 
Just me.
Mitkä ovat olleet toimintanne kohokohtia? 
The very very beautiful feedback that I get from my customers!
Millä tavalla pyritte parantamaan ympäristön ja ihmisten hyvinvointia? 
By making my near and far surrounding think about choices in life such as holiday choices and what and why to buy.
Onko teidän pitänyt luopua jostakin kestävämmän ja vastuullisemman toimintatavan vuoksi? 
Profit.
Mikä on yrityksenne tulevaisuuden visio? 
To grow just a little but only so that I can keep it as a very very small and personal business.
Mikä on mottonne? 
I run free.
Mikä inspiroi teitä? 
Mainly everyday life around me. Summer holiday at the country house. A dream, a book I read, something said by a child.
Tuotteet ja tuotanto
Mikä tuote kuvaa teitä parhaiten ja miksi? 
All and none of them I guess.
Mikä erottaa tuotteenne tavanomaisesta markettituotteesta? 
When you buy a Modéerska Huset garment you get a very special piece of clothing produced in very small numbers with a unique pattern.
Millä tavoilla pyritte tekemään tuotteista pitkäikäisiä? Mitä esimerkiksi tuotesuunnittelussa on otettava huomioon? 
The organic cotton in itself makes the garments last longer as the fibers are longer and therefor makes the fabric stronger. Most garments are unisex and this is also very clever as you can use it on siblings to come no matter if it's a boy or a girl.
Millainen on ollut paras saamanne palaute tuotteistanne? 
On Instagram I see my products from years ago still being used under the hashtag #modeerskahuset and that is a great feedback for me!
Mikä toisen valmistajan tuote on mielestänne lyömätön yliveto omien tuotteidenne lisäksi? 
I love a Swedish jewellery brand called Dada's Diamonds. They hardly exist any more but you can still email them and order their beautiful creations!
Millaisia raaka-aineita ja materiaaleja suositte tuotteiden valmistuksessa? 
Any natural fibers that I can lay my hands on really and so far this means cotton!
Mitkä seikat tekevät tuotteistanne ympäristöystävällisen? 
By using organic fibers and also by keeping the entire production organic according to the GOTS regulations.
Oletteko selvillä siitä missä, kuka ja miten on valmistanut tuotteenne osat? 
Yes I am.
Miten pakkaatte tuotteenne? 
As light and tight as possible to get the weight and space down.
Millaisia vaihtoehtoja suositte tuotteiden kuljettamisessa? 
Anything except by air.
5 vinkkiä joita voisitte antaa kestävämmästä elämäntavasta kiinnostuneille? 
1. Eat vegetarian food and try to chose vegetables grown/produced as close to where you live as possible.
2. Consider your holidays. Is it really nessessary to fly across half the globe for some sun or can you get that closer at hand. Southern Europe by train perhaps? Let the journey there be part of the fun!
3. Think twice before you buy things. Do you really need a new one?
4.Join a car charing pool!
5. Remember to recycle old and worn fabrics instead of throwing them in the bin.
6. Avoid bottled water!