Marita Huurinainen

Marita Huurinainen

Marita Huurinainen

Suomi
info (at) ma-ri-ta.com
Pohjoisesplanadi 29
00100 Helsinki
Suomi
The mood of the Marita Huurinainen collections is influenced by the spirit of Finland. The design of the spring/summer collection is colourful and light like the summer time in Finland. The autumn/winter collection is mystic and dark like the winter time in Finland.

Marita’s philosophy is that one should not create anything wasteful into this world. The designs have to be lasting in both their style and material. Nature has been the starting point Marita’s designs, for both inspiration and as a source for materials. It is a relationship of respect and co-operation. This philosophy is perfectly expressed in Marita’s design concepts WILD and WAVE.

WILD concept only uses wild fur of animals that have lived in their natural environment. In Finland, some animals have to be hunted in order to control animal populations and to maintain a balanced eco-system. The WILD concept was created in cooperation with Finnish hunters, who wanted to prevent the hunted furs from being thrown away as waste.
Yritys
Kuka tai ketkä ova kaupan takana ja mistä idea siihen lähti? 
Marita Huurinainen is the founder and designer of the Marita Huurinainen brand. As small child Marita was already designing her clothes but she did not believe she could be a designer. So she first studied political science before later studying design at Aalto University.
Montako ihmistä yrityksessänne työskentelee? 
Mitkä ovat olleet toimintanne kohokohtia? 
Millä tavalla pyritte parantamaan ympäristön ja ihmisten hyvinvointia? 
Our goal is to live in harmony with nature and her living beings.
Onko teidän pitänyt luopua jostakin kestävämmän ja vastuullisemman toimintatavan vuoksi? 
We do not believe that in order to be sustainable and responsible you are giving up something.It can be very rewarding to lead a sustainable life and to consume responsibly.
Mikä on yrityksenne tulevaisuuden visio? 
Mikä on mottonne? 
We shall pass through this world without leaving a trace behind.
Mikä inspiroi teitä? 
Finnish nature has been a constant source of inspiration. Marita grew up in the Finnish country side and has spent a great time wondering through the forest of Eastern Finland.
Tuotteet ja tuotanto
Mikä tuote kuvaa teitä parhaiten ja miksi? 
The wave shoes are a very symbolic product for our brand. While the design is very simplistic it was very difficult to develop the production process - the shoes is created in Finnish furniture factories that are the only ones able to bend the wood into this shape. Therefore the shoe symbolizes beauty and the struggle to achieve beauty.
Mikä erottaa tuotteenne tavanomaisesta markettituotteesta? 
Millä tavoilla pyritte tekemään tuotteista pitkäikäisiä? Mitä esimerkiksi tuotesuunnittelussa on otettava huomioon? 
Millainen on ollut paras saamanne palaute tuotteistanne? 
Mikä toisen valmistajan tuote on mielestänne lyömätön yliveto omien tuotteidenne lisäksi? 
Millaisia raaka-aineita ja materiaaleja suositte tuotteiden valmistuksessa? 
Mitkä seikat tekevät tuotteistanne ympäristöystävällisen? 
We try to use as much as possible natural materials. In all of our work steps (e.g. production, logistics) we try to reduce waste as much as possible.
Oletteko selvillä siitä missä, kuka ja miten on valmistanut tuotteenne osat? 
Yes, of course. We carefully select the fabrics and materials used for our garments from reliable and sustainable manufacturers. The factories that sow our garments are almost all situated in the EU (certain knit products can only be produced in China though) and we work very closely with them.
Miten pakkaatte tuotteenne? 
Millaisia vaihtoehtoja suositte tuotteiden kuljettamisessa? 
5 vinkkiä joita voisitte antaa kestävämmästä elämäntavasta kiinnostuneille? 
1) Consume less
2) Use natural and long lasting products
3) Recycle as much as possible
4) Avoid creating unnecessary waste
5) Be kind to nature and all living beings