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Marita Huurinainen

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Marita Huurinainen

info (at) ma-ri-ta.com
Pohjoisesplanadi 29
00100 Helsinki

The mood of the Marita Huurinainen collections is influenced by the spirit of Finland. The design of the spring/summer collection is colourful and light like the summer time in Finland. The autumn/winter collection is mystic and dark like the winter time in Finland.

Marita’s philosophy is that one should not create anything wasteful into this world. The designs have to be lasting in both their style and material. Nature has been the starting point Marita’s designs, for both inspiration and as a source for materials. It is a relationship of respect and co-operation. This philosophy is perfectly expressed in Marita’s design concepts WILD and WAVE.

WILD concept only uses wild fur of animals that have lived in their natural environment. In Finland, some animals have to be hunted in order to control animal populations and to maintain a balanced eco-system. The WILD concept was created in cooperation with Finnish hunters, who wanted to prevent the hunted furs from being thrown away as waste.

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