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Strong stories have always inspired me, and every design is based on a personal connection. To make sure that we pass these tales onward to the wearer, we have pored over each set of designs in order to find the perfect illustrator for each one; someone who has the skill to translate each particular story onto canvas.

– Kati, Ahoy Design

Much like stories need to be told when they come to mind, we don't want to make our products wait to get out into the world. Instead of collections, we'll bring out new pieces as we design them. By doing this, we can also ensure that our clothes are not tied to any specific time, to be thrown away after one season, but can be shown off again and again.