The philosophy behind YCM is to design minimalistic beautiful earrings and necklaces, which are ethically manufactured.

Designer Janttu was born in Oulu and her hometown has been Helsinki since 2001. Now the little one-woman-jewellery factory is rolling in Käpylä. Janttu has studied fashion design in Helsinki and the label was founded in 2009. Products are designed to be your long time favourite ones. I have made them with love.