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Wildkind Kids

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Wildkind Kids

Vironkatu 8 C
00170 Helsinki

Wildkind Kids was founded by a stylist-photographer sister duo Emilia and Johanna Laitanen in 2017. The idea for the brand came from a 90’s t-shirt Emilia had treasured from the years she worked as a buyer for a vintage shop. It had a group of adorable drawn animals and a text saying “all my friends are wild.” This thought reflects the spirit of Wildkind Kids — carefree and mischievous. We want to make clothes as cherised and durable as this t-shirt.

Autumn winter collection ‘HipPie ever after’ takes references from 70’s Californian skaters, psychedelic tie dyes, sun bleached