Who is behind the shop and where the idea came from?
My name is Liuba, and I am currently the designer behind the WERKLERAY. The idea was born when I wanted to sew clothes and textile accessories for my kids and my friends’ kids, but couldn’t find fabrics, neutral, minimalistic, graphic, easy to combine with each other. So I started hand printing them first. I taught myself to pattern making, digital graphic work, screen printing, sewing. I launched WERKLERAY organic fabrics and clothing brand for big and small after I found a printing company who has an incredible and unique organic base product for digital print, perfect for clothes, which makes sewing so easy and gives great results.
How many people work for your company?
WERKLERAY has two more part-time assistants for sales events, but I hope we will soon be able to add more team members.
What have been the highlights for your company?
Each and every positive comment about our products and welcoming attitude towards exceptional quality of our fabrics.
How do you aim to improve the welfare of the environment and human.
WERKLERAY offers organic materials. Our clothing is a good example that sewing does not have to be complicated, and we wish to inspire more people to do it themselves, and think more about fast vs. slow fashion. Sharing our passion for organic quality and the role of creativity and DIY sewing projects is something we believe is very important for people and environment.
Has your company had to give up something to be more sustainable and responsible?
In a world of so many opportunities we constantly give up something to do/be something. I wish we could have more different fabric qualities, like woven cotton, or heavy fabric, but the production facilities (digital print) does not comply with the requirement to print on base fabric of organic provenance, or is currently financially out of reach, so we have to turn down customer demands who would wish to buy our designs on cotton or heavy cotton. There is a solution to this, but it will take a bit time to implement it (screen print), and which may affect our pattern range.
What are your visions for the future?
Creating a lifestyle textile brand based on principles of local production, use of organic materials and promotion of creativity and DIY sewing, as well as keeping close contact to customers.
What is your motto?
Natural, organic materials, simple playful designs, made to inspire, create and explore.
What inspires you?
Nature, crafting and drawing with kids, fashion, arts and history, travels, handcrafts of all arts.