Vietto

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Vietto

Finland
info@vietto.fi
Kehruutie 1 LH 4
00410 Helsinki
Finland
Picking up address is at dressmaker's, Ompelimo M.Suvinen. More information:
http://www.ompelimosuvinen.fi/

Vietto is an independent eco fashion label founded in 2007 by Minna Kaartinen. Vietto is all about innovative, fresh and surprising fashion made of ecological materials 100% ethically in Finland. Clothing is made of high quality organic cotton, hemp, tencel, bamboo, and carefully chosen left over and recycled fabrics.

Vietto clothing and accessories are developing in a constant designing process. The collection stays out for more than a few months expressing an ambition for a more enduring and sustainable fashion. However, beside the classics some new intriguing highlight pieces pop up every season.

Vietto products are reflecting their designer's interest into extraordinary contrasts and urban culture. Design is a mixture of unusual but timeless shapes, convertibility and comfort.
Company
Who is behind the shop and where the idea came from? 
Vietto is an independent eco fashion label founded in 2007 by Minna Kaartinen. Vietto is all about innovative, fresh and surprising fashion made of ecological materials 100% ethically in Finland.
How do you aim to improve the welfare of the environment and human. 
Clothing is made of high quality organic cotton, hemp, tencel, bamboo, and carefully chosen left over and recycled fabrics. Fabrics and yarns that are used are mostly made in Finland because of Finland's strict legislation for industry, eg laws about waist water regulate efficiently the discharge of pollutes in dying the fabrics. The whole cutting and sewing process is also made in Finland.
Has your company had to give up something to be more sustainable and responsible? 
Vietto has not need to give up anything for sustainable way of production as it's been a basis for the whole business from the very start.
What is your motto? 
Innovative Independent Ecological Fashion
What inspires you? 
Vietto products are reflecting their designer's interest into extraordinary contrasts and urban culture. Design is a mixture of unusual but timeless shapes, convertibility and comfort.
Products and product creation
Which product best describes you and why? 
The Popper tunic is the most descriptive product of Vietto: It's versatile, convertable, easy to care, innovative and very comfortable to wear.
How do your products add value for your customers compared to basic market products? 
Vietto garments are never totally conventional clothing. There's always some intriguing detail in there: convertibility, exciting detail or some surprising contrast.
How do you aim to produce long lasting products? What this requires for example from the product design? 
In Vietto pieces the long lasting nature of the product has considered in many different angles. Products are made of high quality materials, but also the designs are timeless and interesting. Convertibility adds versatility of the garments and the user won't get tired of the pieces so soon as it's possible to wear them many different ways.
What is the best feedback you have received from your products? 
Best feedback of the Vietto garment is an often heard comment that the piece is a kind of trusted clothing that gathers good commendation from the people.
What makes your products environmentally friendly? 
Products are made of as ecological materials as it's possible, and the materials are also easy to care (no chemical treatments needed). Garments are designed timeless but interesting. The collections are not changing every season, they are more like classics and are sold year after year.
How do you pack your products? 
Items are packed in recycled packing materials if possible. Paper and cardboard is mostly used as a packing material.