Palmiina

Palmiina

Finland
tuija@palmiina.fi
Sysmäntie 55
Sysmän Kirjakauppa
19700 Sysmä
Finland
Olen Tuija Palm, kasvot Palmiinan takana. Olen pukuompelija, vaimo ja kahdelle lapselle äiti.
Muutin kaupungista maalle vuonna 2010 juuri valmistuttuani pukuompelijaksi. Siinä ihmetellessä, että mistä löytäisin oman alan töitä, alkoi ajatus omasta yrityksestä kehittyä.

Maalla asuessa huomaa jotenkin selkeämmin kuinka paljon ostammekaan ulkomailta tai ulkomailla valmistettua tavaraa, liikaakin, koska halvalla saamme.
Tämä pieni Sysmä tuntui vähän surulliselta. Niin paljon tyhjiä liiketiloja ja kovin vähän asukkaita. Halusin tuoda töitä vaihteeksi takaisin suomeen ja tänne sysmään.
Päätin, että tuotteeni ovat suomalaisia, myös materiaalit. Halusin painottaa kotimaisuuden lisäksi ekologisiin valintoihin niin ihmisen kuin luonnonkin kannalta. Materiaalivalinnat ja vaatteiden valmistus luonnon ja ihmisten etua kunnioittaen. Vaatteiden pitkä käyttöikä, sekä materiaalin laatu takaavat että tuotetta voi kierrättää useamman kerran lapselta seuraavalle.
Siitä se ajatus sitten pikku hiljaa lähti kehittymään ja yrityksen pistin pystyyn vuonna 2011 nimellä Ompelimo Tiitu, jonka vaihdoin Palmiinaksi vuonna 2017.
Company
Who is behind the shop and where the idea came from? 
My name is Tuija Palm and I am the face behind the brand Palmiina. I am a seamstress, wife and mother of two children.
I moved from the city to the countryside in 2010 just after graduating as a seamstress. Whilst wondering where I could find work in my own field, the idea of my own business started to develop.

When you live in the countryside, you notice more clearly how much we buy imported goods or goods from abroad because it is cheaper.
This little town of Sysmä seemed a little sad. So many empty business premises and very few residents. I wanted to bring jobs back to Finland and to Sysmä for a change.
I decided that my products will be Finnish, including the materials used. In addition to domesticity, I wanted to emphasize ecological choices both in terms of man and nature. Material choices and fabrication of garments respecting the interests of nature and people. The long life of clothing and the quality of the material guarantee that the product can be recycled several times from one child to the next.
From that point on, the idea slowly started to develop and the company was set up in 2011 under the name Ompelimo Tiitu, which I changed to Palmiina in 2017.
How many people work for your company? 
I, Tuija Palm mainly run Palmiina by myself. My husband Pekka handles the billing / paper side of our company. During busy times, we also have subcontractors in Lahti.
What have been the highlights for your company? 
The completion of my first complete line of clothes, and especially the obtaining of finished product pictures, have been exceptional highlights for me.
The first product orders and the first positive feedback from my products have warmed my heart.
It was also wonderful to note how much support I have received in our small village, Sysmä.
How do you aim to improve the welfare of the environment and human. 
When making material choices, careful ecological consideration as well as attention to the origin and material durability have been important factors.

I want to manufacture clothes that will last for a growing child for as long as possible, after which it can be recycled to the next child in good shape. I try to design clothes as comfortable to use and always so that the garment is as versatile as possible so that the same product would work as everyday clothing, at work and even for a party, by changing the accessories.
Hence, we do not need a huge amount of clothing in our wardrobes.
Has your company had to give up something to be more sustainable and responsible? 
I do not really feel like I've given up anything. Options differ. Perhaps the biggest thing is the "cheap" prices as I do not choose the most affordable fabric, but focus on finding more ethical choices and do more research into the origin of the fabric, whether it is made in an environmentally friendly way and how it breaks down in nature.

I hope that also others will understand that even though my product may cost a little more, money will guarantee value for the quality, durability and ethics of the product.
What are your visions for the future? 
In the future, I hope that my own choices will inspire many others to focus on ethical choices. I want to create a brand of clothing that is transparent. The customer has the right to see where the clothes come from and who is producing them.

My dream would be to expand the business so that I could employ more seamstresses to our team and focus more on product design and material choices.

My goal is to have the designs I have created printed onto fabric in the near future.
What inspires you? 
I search for inspiration from nature, from past eras, from the playfulness of children and from the joy of life. I want products to combine today's trends with that of past eras.
Products and product creation
Which product best describes you and why? 
It all started with the Kaarina dress. I would collect beautiful little lace garlands from the flea markets until I had accumulated quite a lot. I then started thinking about where to put them to use.
I started to make Palmiina's first product, a dress with pretty lace at the pockets. I wanted to combine the beautiful lace of the past and a practical, versatile dress. At first I made clothes using the recycled lace from flea markets, and after finishing every last piece, I began to practice crocheting. I decided to use two different types of lace in my products. Each lace from then on is crocheted by hand.

Kaarina was born exactly like what I hoped for. It is comfortable and goes just as well as an everyday dress as party or work-wear.
How do your products add value for your customers compared to basic market products? 
My products are ethically manufactured and domestic. Personalized and unique details distinguish my product from others.

How do you make products long-lasting? What should, for example, be taken into account in product design?

In the design of the children's clothes, I take into consideration the growing child and I try to make the pant-legs and sleeves with a foldable seam to increase their life-span and I also try to make the dresses so that when the child grows, the dress can be used as a tunic.

Material choices are of course also a very significant part of the design, durable high-quality material ensures recycling of the garment to the next user.

What was the best feedback you have received about your products?

I've had a lot of wonderful feedback on my products. One that stands out from the others was when the customer came back to me after buying one Kaarina dress to say that it was so great, that she would like to buy one per each day of the week in different colours.
How do you aim to produce long lasting products? What this requires for example from the product design? 
I want to manufacture clothes that will last for a growing child for as long as possible, after which it can be recycled to the next child in good shape. I try to design clothes as comfortable to use and always so that the garment is as versatile as possible so that the same product would work as everyday clothing, at work and even for a party, by changing the accessories.
Hence, we do not need a huge amount of clothing in our wardrobes.
What is the best feedback you have received from your products? 
What product do you find superb that was made by someone other than you? 
What materials you prefer in production? 
What makes your products environmentally friendly? 
Are you aware of where the part of your products (materials etc.) are made and by whom and in what circumstances? 
Yes, i make them all at the time. When needing help with the sewing i have a few seemstresses in Lahti.
How do you pack your products? 
I pack my product carefully and respecting nature, wherever possible, using recycled paper.
What alternatives you prefer for the product delivery? 
5 tips you could give someone interested in a more sustainable way of life. 
1. Try to get the quality materials that are carefully prepared and durable.
2. Prefer buying less items but of good quality than many cheaper ones
3. Pay attention to where your clothes come from and who they are made by. How ethical is the business?
4. Could I find the clothes I need second hand?
5. Remember to recycle each used product for the next user