DIAMANTE korut nyt -40% !


Mariankatu 8B 12
00170 Helsinki
MOIMOI is a sustainable leather bags and accessories brand based in Helsinki. We believe in traditional craftsmanship, durable materials and clean designs.

For us it is important to produce close and to know everybody that is involved in the production chain.

We design timeless bags for people with all ages and styles. They are for everyday use and age beautiful, making each product unique, your own. Bags and wallets, that carry all the stories of your life.

The first steps of MOIMOI were made by Raquel during her Fashion Management studies in Barcelona 2008. The first clothing collection was presented July 2010 in a Pop Up shop in Helsinki.

On the discounted products the delivery fee and returning fee is paid by customer.
Who is behind the shop and where the idea came from? 
Behind the shop are Raquel Alonso and Kalle Järveläinen. We exist because we believe in a world with small companies and I also think that there is a space for honest and good quality products. All started from the idea of mixing mediterranean colors into scandinavian clean lines.
How many people work for your company? 
We are 2 people, Raquel and Kalle.
What have been the highlights for your company? 
To be able to make what we really like and believe in. We also have been part of great events, such a Argos Young designers in Stockman, Pop Up shops in Paris and Helsinki and being part of Design Week and Helsinki Design year happenings.
We are also really happy of stocking our products in places like Barcelona and Tokyo.
How do you aim to improve the welfare of the environment and human. 
We try to work only with small local companies to know how our materials and products are being made. We believe in fair work for everyone.
Has your company had to give up something to be more sustainable and responsible? 
Until this point, we didnt have to give up anything yet.

What are your visions for the future? 
We aim to continue being as suistanable as possible and always keep transparency in our production.
What is your motto? 
Our motto is “Buy less and better. Quality instead of quantity”
What inspires you? 
Our inspiration comes from warm and sunny summers, from our trips to Spain and our everyday life here in Helsinki.
Products and product creation
Which product best describes you and why? 
Reindeer leather bags and wallets are the closest to our philosophy. I really like the material, it is soft, durable and vegetal tanned. Also, a bag is everything you need to carry all the stories of your life.
How do your products add value for your customers compared to basic market products? 
Each product is unique, your own, handmade and ethical produced. One of our principals is to use colors. We think that there’s enough black in this world.
How do you aim to produce long lasting products? What this requires for example from the product design? 
In our case is everthing about the materials. Leather is a natural durable material and it also lasts long when treated and used right. I give advices to all of our retailers how to take care of the leather and jewelry. I also give tips about this in my blog.
What is the best feedback you have received from your products? 
I think it have come from PETTERI card wallets. Customers love the simple design, that is really handy and soft material. We also get really good feedback from the jewerly when our customers tell that is the perfect jewelry to wear at work and make you feel more confident.
What product do you find superb that was made by someone other than you? 
Crochet, I really love everything made with crochet.
What materials you prefer in production? 
Natural materials, like leather and wood.
What makes your products environmentally friendly? 
We use vegetal tanned leather because:
it shows off leather in it’s most natural state. Reindeer leather has scars and other marks of the animal life
it is the most environmentally friendly way to tan leather. Use of natural ingredients rather than chemicals.
it is an age old tradition, so tanneries have very skilled craftsmen producing and dyeing the leather.
It is unique and has its own life, it changes continuously, for the better developing a patina over time.
it can be recycled.

We use birch wood that grows in Finland.

We use local production to keep the process transparent and transportation minimal
Are you aware of where the part of your products (materials etc.) are made and by whom and in what circumstances? 
Yes, we have close relation to our suppliers, the reindeer leather in coming from Lapland and tanned with traditional techniques, the cow leather is coming from the north of Spain and the bags are produced in a family company in Nokia. The jewelry pieces are cut in Laser Cut Studio in Helsinki and handmade in our studio.
How do you pack your products? 
We use carton boxes for our jewelry. They are made in Denmark and can be reused. I usually recommend to keep the jewelry inside the box. Especially if you live by the sea it is an easy way to avoid the brass chain getting darker.
What alternatives you prefer for the product delivery? 
We use normal transportation by land but I am trying to organize our production and deliveries with enough time so our products can move slow.
5 tips you could give someone interested in a more sustainable way of life. 
Buy less and better, take care of the products you own, cook at home or go to eat to a small restaurant but please, dont buy ready made food, walk and use your bike more, support small companies and entrepeneurs and rememeber to smile everyday, each small action matters.