Who is behind the shop and where the idea came from?
Behind Herné you can find the accessory designer Heli Väätäinen. As I was studying millinery, I became more and more drawn to launching my own brand. Eventually, at 2013, I started Herné - based on ecological and ethical values. All my products are made in Helsinki by hand and love!
How many people work for your company?
I mainly make all the products by myself - sometimes there are great interns to help me with sewing.
What have been the highlights for your company?
For example in 2016 I received a Design from Finland -mark. In January 2017 I opened my own shop in Helsinki. Above all, I enjoy making custom orders for happy customers!
How do you aim to improve the welfare of the environment and human.
I always choose recycled or excess material when possible. I also use even the smallest pieces of leather for my earrings. Ecology is a way of life, at home and at work.
Has your company had to give up something to be more sustainable and responsible?
Sometimes I have to limit the amount of products I can produce from the same material, e.g. same color leather. On the other hand, I love making unique accessories, so it is also a plus!
What are your visions for the future?
Edit: Dream fulfilled in January 2017!
I dream about opening my own shop in Helsinki.
What is your motto?
Anna Hernén maustaa garderoobisi!
Let Herné spice up your garderobe!
What inspires you?
I'm inspired for example by colorful leather, surprising combinations and painting different surfaces.