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Mai Niemi Finnish Fairytale

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Mai Niemi Finnish Fairytale

Puutarhatie 4
02700 Kauniainen

Mai Niemi Finnish Fairytale is modern national fashion and folklore with roots of inspiration in the Finnish woods, Kalevala and mythology. The garments are ecologically and ethically handcrafted in Finland. Her handknit garments are one-size-fits-all and embrace all body figures. From her Magic Wardrobe, Mai invents the Superfashion concept that goes against fast fashion. Her designs offer a sustainable solution to the rapid increase in waste from the fashion industry. In fact, wearers can utilize their creativity to mix and match Mai’s designs with accessories, having fun personalizing their own styles.

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The CURVES-collection is available!

The collection includes almost 50 clothes from 13 Finnish design brands.
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Soft Knit Accessories

Sustainable beanies, scarves and gloves in this season's colors and materials. See all the knit accessories on offer!