Nordics' first marketplace for ethical and ecological fashion and design. Since 2013.


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Hariduse 13-9
10119 Tallinn Harjumaa


Feelwear started from practical need. We couldn’t find any suitable clothes that could keep us warm, suit into an office environment and could be worn as a casual wear but at the same time look great.

We found merino wool, which is one of the finest, naturally elastic and softest wools available in the world but has often been underused or used wrongly only as underwear or layering for outdoor activities.

However, due to its unique structure, Merino wool has many different natural beneficial qualities that make it an innovative and versatile fibre which can be used for modern casual outfits no matter the time of the year.

Our aim is to introduce the skin friendly and luxurious merino wool clothing as a wardrobe staple.

Feelwear’s collections are all created with carefully picked merino wool fabric and have been especially designed for busy urban professionals who value comfort, clean cuts and quality when it comes to their clothing.

Feelwear only uses ethically produced premium quality merino wool fabrics from Australia and New Zealand. All Feelwear’s clothes have been designed and sewn in Estonia.


Comfortable in Natural Materials

Ida appreciates clothes that last both time and use and feel soft against the skin. See Ida's Weecos favourites!
Sustainable Classics

Sustainable Basics

Basic clothes are the clothes we wear every day. A simple t-shirt, pair of cozy trousers and comfortable underwear.