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MOIMOI – sustainable handmade leather bags

MOIMOI leather bags are made in a small family-owned factory on Menorca, Spain, and ready to carry all the stories of your life.
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MOIMOI is all about handcrafted leather bags, which are designed to be functional while maintaining a taste for clean, modern lines. Behind MOIMOI are Raquel Alonso and Kalle Järveläinen.

– We started designing bags because we couldn’t find the kinds we desire. They needed to be handcrafted and adapted to the modern-day needs at the same time. MOIMOI came to be elegant, practical and timeless, Kalle describes.

MOIMOI is based in Helsinki where we design and test all our bags. The newest member of the MOIMOI bag family is EMILIO backpack, which has a structured, refined shape with a large main compartment that fits in everything needed. The sleek backpack is stylish yet practical and features a separate inner compartment for a 13’’ laptop and an outer pocket with zipper closing for your valuables. The shoulder straps are adjustable and detachable from the down part with brass dog loops, and they allow to tailor the backpack to suit and support your back comfortably.


All MOIMOI leather bags are produced in Spain to get the highest quality craftsmanship and materials. Spain has a rich heritage within leather craftsmanship and its high-quality leather goods. The leather used in MOIMOI bags is vegetable tanned in Igualada, Barcelona, following an age-old tanning method – the area has been known for their leather tanneries for centuries. The process is made with tannins that are extracted from nature, such as tree bark. All our bags are handmade from vegetable tanned leather that ages beautifully, making each one of them unique, your own.

The bags are produced in a small family-owned factory on Menorca. Jose, the owner, started the factory about twenty years ago with his friend and today they employ around ten people. Ciutadella is a city where there are still small, family-owned businesses with heritage and skill only experienced leather artisans have. 

– Small businesses with transparent production chains are unfortunately not found often anymore these days. We are proud to be supporting them, keeping the local skills and heritage alive, Kalle says.

MOIMOI is a Finnish-Spanish family combining the inspiration and know-how from both of the founder’s roots. For Raquel and Kalle, every item must be practical and timeless, without sacrificing the good looks.

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